Discover how cause-related marketing enhances your marketing-mix by donating a percentage of your sales to Coastguard.
Cause-related marketing involves a partnership between Coastguard and your company through which an image, product or service is marketed for our mutual benefit. This could be in the form of in-store merchandising, on pack promotions, or trade promotions.
Cause-related marketing benefits
The benefits to your business could include increases in
- Sales and brand awareness
- Press and PR coverage
- Long-term customer loyalty
- Employee morale and productivity
To discuss how you could partner with Coastguard for your next marketing campaign, please contact us today.
Research shows “85% of consumers have a more positive image of a product or company when it supports a cause they care about.” 2010 Cone Cause Evolution Study
Cause-related marketing presents a unique opportunity for a company to do well by doing good.