Cause-related marketing

Discover how cause-related marketing enhances your marketing-mix by donating a percentage of your sales to Coastguard.

Cause-related marketing involves a partnership between Coastguard and your company through which an image, product or service is marketed for our mutual benefit. This could be in the form of in-store merchandising, on pack promotions, or trade promotions.

Cause-related marketing benefits

The benefits to your business could include increases in

• Sales and brand awareness
• Press and PR coverage
• Long-term customer loyalty
• Employee morale and productivity

To discuss how you could partner with Coastguard for your next marketing campaign, please contact us today. 

Research shows “85% of consumers have a more positive image of a product or company when it supports a cause they care about.” 2010 Cone Cause Evolution Study 

Cause-related marketing presents a unique opportunity for a company to do well by doing good.