Cause-related marketing

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Discover how cause-related marketing enhances your marketing-mix by donating a percentage of your sales to Coastguard.

Cause-related marketing involves a partnership between Coastguard and your company through which an image, product or service is marketed for our mutual benefit. This could be in the form of in-store merchandising, on pack promotions, or trade promotions.

Cause-related marketing benefits

The benefits to your business could include increases in

  • Sales and brand awareness
  • Press and PR coverage
  • Long-term customer loyalty
  • Employee morale and productivity

To discuss how you could partner with Coastguard for your next marketing campaign, please contact us today


Research shows “85% of consumers have a more positive image of a product or company when it supports a cause they care about.” 2010 Cone Cause Evolution Study 


Cause-related marketing presents a unique opportunity for a company to do well by doing good.

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Thanks to our life-saving partners:
  • Auckland Council
  • Northland Regional Council
  • Waikato Regional Council
  • Hutchwilco
  • Marine Deals
  • Tower
  • Kordia
  • Hyundai
  • Line7
  • Century Batteries
  • Half Moon Bay
  • NZCT
  • Lotteries Grants Board
  • Lion Foundation
  • Pub Charity